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ABRAFATI 2019 to feature prominent international participants, heat up Brazilian coatings industry

ABRAFATI 2019 receives illustrious international presences and will heat the paint industry

· Fairs and Events

The greatest event of Latin America, on its 16th edition, will count with the participation of AkzoNobel global CEO, BASF South America digital area director and the President of the World Paint Council.

Between October 1st and 3rd, ABRAFATI (Brazilian Coatings Manufacturers Association) will be holding ABRAFATI 2019, the 16th edition of the industry’s leading event in Latin America, which is also among the most important in the world, at São Paulo Expo. Celebrating its 30 years of contribution to the industry and the marketplace, the event is bringing together more than 220 exhibitors from the Americas, Europe and Asia, among them key suppliers of raw materials, equipment, technologies and services to the paint and coatings industry.

Highlights of this edition include the participation of major industry leaders: AkzoNobel’ Global CEO Thierry Vanlancker, BASF’s Chief Digital Officer for South America Fabiano Sant’ana, and President of the World Coatings Council (WCC) and CEO of the American Coatings Association (ACA) Andy Doyle.

Recognized around the globe for the quality of its technical and scientific program, the International Coatings Congress, which is taking place at ABRAFATI 2019 simultaneously with the International Exhibition of Coatings Industry Suppliers, will play a key role in fostering and boosting innovation and technological development across the coatings supply chain. The program of presentations for this year’s edition comprises 90 lectures and dozens of papers at the Poster Session, as well as a seminar on radiation curing to be conducted in conjunction with RadTech South America.

Altogether, 150 presentations will be delivered by scholars from the world over, who will be proposing innovations addressing such themes as paint and coatings quality and performance, durability, strength, hiding power and drying properties, as well as the role these products play in fighting corrosion. Also to be featured are major contributions to advancement in nanotechnology applications, the latest solutions in microbiology, the use of raw materials from renewable sources, the reuse of industrial process waste, improvement in indoor air quality, and energy efficiency in buildings.

According to ABRAFATI’s Executive President Antonio Carlos Oliveira, the intensive three-day program is going to have thousands of qualified professionals moving around at the trade show, which makes for unmatched networking opportunities. “Bringing together this select cast of experts connected to all links in the coatings supply chain will allow people with converging interests to meet and engage in negotiations concerning sales, partnerships, technology transfers and much more. And it’s going to deliver from a viewpoint of discussing ideas and new pathways for research and development of solutions to requirements already in existence or even having yet to come up. In other words, there will be a strong boost to innovation in the industry.”

The timing of the event, too, is going to be one of its key strengths, as the second half of the year usually sees increased paint sales. The result will be an atmosphere favoring business and a pick-up in confidence in the potential of both the industry and Brazil. “We need to bear in mind there’s huge potential for growth in the coatings supply chain not only in Brazil, but also in all of Latin America, which creates various opportunities for doing business with the companies and professionals in attendance at ABRAFATI 2019,” the entity’s chief executive concludes.

Brazil is one of the world’s largest paint producers, with an annual output of more than 1.5 billion liters.



16th International Paint Congress

16th International Exhibition of Paint Suppliers

Date: from 01 to 03 October 2019

Place: São Paulo Expo

São Paulo/Brazil


About ABRAFATI 2019:

A ABRAFATI 2019 is the most important event of its kind in Latin America and one of the most important in the world. Bringing together the International Paint Congress and the International Exhibition of Paint Suppliers, it has been promoted since 1989 by ABRAFATI - Brazilian Association of Paint Manufacturers. It has become valued for the quality of its programming and for bringing together the main companies and thousands of professionals, generating positive effects for the Brazilian and Latin American industry over time, both in terms of business and technological evolution.

The 16th edition of the event will be held at the São Paulo Expo, in São Paulo-SP, from October 1 to 3, starting a work in partnership between ABRAFATINürnbergMesse - one of the main promoters of fairs and events in the world - to hold it. The objective of this alliance is to add the expertise of this company to an event that is already very successful, making it take another qualitative leap and be aligned with what is most innovative in the world.

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