Celotech participated in the Suzhou Trade Compliance Promotion Alliance Series Special Seminar, July 11,2024

Industry experts gather together to discuss new opportunities in the Russian market
Recently, a seminar on the development of the Russian market industry was held in the lecture hall of the Suzhou Pioneer Park Road-show center. This conference brought together industry experts and business representatives to discuss compliance strategies for new formats and models in the new situation, as well as the challenges and opportunities faced by enterprises in the Russian market.
At the beginning of the conference, foreign-related lawyers from well-known law firms took the stage first. He conducted an in-depth analysis of how companies should build a comprehensive firewall system in the current market, based on recent sanctions cases, to ensure the compliance of new business formats and models when going global. His brilliant speech aroused strong interest from the audience present, and many attendees expressed that they had benefited greatly.

Next, Mr. Gu, as a representative of a well-known enterprise, shared his company’s operational experience in Russian-speaking countries. He provided a detailed introduction to the current industry situation in Russian speaking countries, pointed out the opportunities and challenges we face, and gave targeted suggestions. Mr. Gu’s sharing gave attendees a deeper understanding of the Russian speaking market and provided valuable experience and reference for enterprises’ overseas expansion.
Subsequently, Mr. Xiao, the Vice President of a certain bank, gave an in-depth explanation on banking services related to the currency of Russian-speaking countries. He recommended a series of suitable business solutions and processing procedures to the attendees by introducing the advantages of his bank. Vice President Xiao’s brilliant speech also provided more business options for enterprises.
Then, Mr. Zhong gave a special speech on the management of exchange rate risks in cross-border trade. He combined his rich business experience and professional knowledge to explain in detail how to determine the exchange rate risk of export enterprises, and introduced the application of financial instruments such as futures and options in risk management. Mr. Zhong’s speech provides useful reference for enterprises to effectively manage exchange rate risks in cross-border trade.

Finally, Mr. You shared with everyone the basic use of search engines and the channels for active marketing in the Russian market. He briefly introduced how to use search engines to obtain relevant market information, as well as how to carry out proactive marketing activities through multiple channels to enhance the company’s visibility and competitiveness in the Russian market. Mr. You’s sharing has provided valuable experience for the marketing work of enterprises.
After the meeting, participants expressed that the content was rich and practical, which had important guiding significance for their business expansion in the Russian market. At the same time, they actively seek advice from experts in the industry and humbly listen to their suggestions to explore the future development path together.
In view of the current unstable international situation and environment, in order to cope with the impact of this uncertain factor, our company plans to develop related businesses in countries such as Central Asia and South America from the second half of 2024, increase the placement of Google ads, and jointly propose a “going global” strategy with the government. We will actively participate in exhibitions related to the construction (wall putty, dry-mixed mortar, tile adhesives, etc.) and coatings (paint and coating additives, etc.) industries, and integrate the exports of Celopro® HPMC/MHEC/HEC/CMC produced and operated by our company, together with products including RDP, starch ether, etc.; relying on Celotech’s 20 years of professional cellulose ether research and development and sales background, our company will go all out to strive to expand the market sales share of Celopro® products in Central Asia, South America and other countries.