Personal Care products include all areas of nurturing and decorative cosmetics. Nurturing cosmetics include hair care, skin care and oral hygiene. Decorative cosmetics include make-up, powder, eye shadow and mascara.
In addition to the thickening effect, Celopre® improves the foam stability of bubble bath, preserves moisture during a perm treatment, increases the stickiness of adhesive creams, acts as a binder in powder make-ups and eases the distribution of coloring agents in the hair.
Celopre are primarily used as polymeric surfactants, thickeners in liquid formulations, and as binders in solid and semi-solid products. Main properties offered in formulation of personal care products are:
- Thickening / adjustment of consistency
- High compatibility with other raw materials
However, the ability of cellulose products to perform these primary functions with reliability and efficiency is only part of the reason for their increasing popularity with formulators.