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Company News

How to Choose HEC for Paint? Beginner’s Guide to Water-based Formulas

Hydroxyethyl Cellulose HEC is essential for paint formulations. This guide from Celotech analyzes the pitfalls of standard EHEC and MEHEC grades—from pH sensitivity and slow dissolution to enzyme degradation. Discover how the Celopro HLB series, our specialized modified HEC, guarantees exceptional color development, thixotropy, and superior long-term viscosity stability, simplifying your formulation process.
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A Matching Guide for Tile Adhesive and Cellulose Ether

Are you struggling with tile adhesive that doesn’t stick well, dries too fast, or causes tiles to slip? The secret to high-performance tile adhesives lies in one key ingredient: cellulose ether. This article will explain how to match the right cellulose ether with your tile adhesive projects, ensuring easier application, stronger bonds, and lasting results.
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Celotech’s Construction & Coatings Innovations at MEDMA 2025

At the conference, Gary Xu, Celotech’s Senior Product Specialist, delivered insightful presentations on the benefits and applications of our core products in construction and coatings
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Celotech at SEADMA 2025 – Sharing Drymix Innovations

The Celotech technical team successfully participated in the 18th Annual SEADMA Conference, held at One World Hotel, Petaling Jaya, Kuala Lumpur, Malaysia, on October 16, 2025.
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Cellulose Ether: The Mortar Doctor for Common Construction Problems

Cellulose ethers, derived from natural cellulose, act as the “mortar doctor,” providing solutions through their unique rheological and water-retention properties.
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What Makes High Performance Mortar Unique

High performance mortar offers superior strength, rapid setting, and chemical resistance, making it ideal for demanding repairs and long-lasting results.
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How long it takes for mortar mix to dry with hpmc

Mortar mix with hpmc dries in 3-10 hours for initial set, with full curing in about 28 days. Hpmc slows drying for better workability and strength.
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How to Make Mortar Stick Better

Improve mortar adhesion by cleaning surfaces, using bonding agents, and achieving the right mix. Learn how to make mortar stick better in any condition.
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High-Performance Concrete Admixture: PCE Superplasticizer Explained

Polycarboxylate Ether Superplasticizer offers a revolutionary improvement in concrete technology. As a leading superplasticizer for pumped concrete, its ability to significantly reduce water content, enhance strength, maintain fluidity, and improve durability makes it an indispensable additive in today’s construction landscape.
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Two types of water repellent agent and its applications

Today, we will delve deeper into the differences between various types of silicone-based water repellents and their advantages in exterior wall waterproofing mortar, tile adhesive, putty powder, and waterproof coatings.
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